An innovative marketing consultant with over ten years of experience, Aarti applies her expertise in data-driven marketing techniques to foster authentic dialogue between brands and audiences. Her experience is focused on pairing the creative aspects of marketing, such as copywriting and design, with the strategic implementation of market research, metrics and industry best practices. She has utilized a variety of marketing strategies, including digital content management, social media, public relations and event management, to help businesses achieve their revenue, membership and other key objectives. Aarti is an alum of University of Virginia’s McIntire School of Commerce.